Job Description
TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"
Position Overview
Responsible for overall success and management of the marketing function in a lawn care branch. Plans, directs, and coordinates marketing activities of TruGreen. services.
Responsibilities
The essential duties and responsibilities are listed below. Other duties may be assigned.
Recruits, interviews, and selects personnel needed to efficiently staff sales function.
Determines work procedures, prepares work schedules, and expedites workflow.
Develops and executes marketing plan.
Analyzes and distributes new sale cancellation requests in an attempt to retain customers.
Compiles list of prospective customers for use as sales leads, based on information from direct mailing/advertisement, community activities, trade shows/business seminars, and other resources.
Develops and executes marketing plans and programs (door-to-door, direct mail, inside, outside) to ensure the profit growth and expansion of GreenLawn, Ltd.’s services.
Plans and conducts on-going training for service personnel in customer service skills, technical skills, and safety policies and procedures.
Tracks hourly, daily, weekly, sales efficiencies of each salesperson.
Ensures effective control of marketing results to be certain that the achievement of marketing objectives are within designated budgets.
Establishes sales goals and monitors progress toward goals.
Prepare marketing activity reports.
Assists manager – lawncare branch – in developing annual budget and reforecast.
Evaluates procedures and makes recommendations to increase department efficiency.
Evaluates performance, makes salary recommendations, and administers disciplinary actions consistent with company policy.
Supervisory Responsibilities
May supervise one or more subordinate supervisors in the marketing, sales, and telemarketing areas. Is responsible for the overall direction, coordination, and evaluation of these units. Carries out supervisory responsibilities on accordance with the organization’s policies and procedures, and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; resolving problems, and identifying and training candidates for promotion.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience Requirement
Bachelor’s degree (B.A.) from four-year college or university, or two to three years related experience and/or training, or equivalent combination of education and experience.
Knowledge , Skills and Ability
Ability to read and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, specialists, customers and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, percentages, and volume.
Ability to define customer problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Physical Demands and Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is occasionally required to use hands to finger, handle, or feel objects, tools, or controls. The employee is occasionally required to reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Working Conditions
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee occasionally works in outside weather conditions
The noise level in the work environment is usually moderate.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
TruGreen performs pre-employment testing.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
