DIGITAL MARKETING & E-COMMERCE MGR in Park Ridge, IL at TruGreen

Date Posted: 5/14/2020

Job Snapshot

Job Description

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"

Responsible for managing the e-commerce strategy and improving our digital marketing performance. Handles the ecommerce testing and optimization, and various marketing channels to drive leads and sales. Plan, define, and implement website changes and functional improvements.

Responsibilities

1. Manage the ecommerce optimization efforts. Evaluate full-funnel performance to identify areas for testing.

2. Collaborates with IT/ web developers to develop ecommerce testing/optimization plans & requirements.

3. Oversee spend and execution across multiple paid media channels while achieving lead and sales acquisition cost goals .

4. Manages quality assurance and user acceptance testing efforts for ecommerce testing.

5.Develop ecommerce experiences for current customers (up-sells) as well as new sale prospects.

Competencies

  • Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
  • Drives Results – Consistently achieving results, even under tough circumstances.
  • Attracts Top Talent – Attracting and selecting the best talent to meet current and future business needs.
  • Financial Acumen – Interpreting and applying understanding of key financial indicators to make better business decisions

Education and Experience Requirements

  • Bachelor’s Degree in Marketing or related field and 4 years of Marketing experience or an equivalent combination of education and experience, required.

Knowledge, Skills, and Abilities

  • Digital marketing channel management (Google Ads, Facebook, etc).
  • Google Analytics knowledge
  • A/B testing experience
  • Ability to demonstrate technical and professional knowledge and skills
  • Ability to demonstrate excellent interpersonal and communication skills
  • Detail oriented, highly motivated with strong work ethic and quality orientation
  • Understanding of marketing functions and technologies
  • Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
  • Strong knowledge of data analytic techniques
  • Good conceptualizing and implementing skills
  • Leadership and project management skills
  • Relationship building with vendors and internal stakeholders

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

  • Sit, stand and walk
  • Use hands and arms to handle, feel or reach
  • Speak and hear
  • Use close vision abilities

Occasionally required to:

  • Lift or move up to 25 lbs
  • Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

  • Noise level
    • Low to moderate
  • Adverse Conditions
    • Minimal

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.

To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf

TruGreen performs pre-employment testing.

Disclaimer 
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing.  I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time. 



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